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Digital Qualitative

Do all your digital qualitative work inside one platform – QualBoard®.

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Video Interviews & Focus Groups

Engage patients and HCPs where it makes sense for them with live online focus groups and individual interviews.

  • Virtual back rooms for secure team member or stakeholder observation and real time collaboration

  • Tag and save key moments as video clips as you go

  • Leverage machine-generated transcripts for streamlined review

AI Enhancements

Access a wide array of built-in AI features when and where you want to improve efficiency without compromising compliance.

  • Pull single or multiple video summaries

  • Ask your data questions to dig deeper

  • Summarize participant responses to open-ended questions

  • Send AI-generated emails with the highlights from each completed activity

  • Run AI-moderated discussions with intelligent, automatic follow-ups and probing

Asynchronous Activities

Whether you are navigating scheduling conflicts of busy HCPs and patients or need to collect data over a longer period of time, asynchronous options make it simple. You choose your activity, timeline, private or collaborative settings, and media sharing to ensure you get exactly what you need.

  • Group discussions

  • Digital diaries

  • Quick polls

  • Crowd surveys

Other Key Features

Take your qualitative research further with enhanced options such as:

  • Support at any stage from recruitment to tech setup

  • Live, human chat support for participants

  • Real-time, automatic translations of text responses in 30+ languages

  • Easily connect quant surveys to your qual project

When to Use QualBoard

You need to do online interviews and focus groups without worrying about compliance.

QualBoard ensures clients and teammates can view the process without interfering, and your research meets requirements for PII and regulations like the Sunshine Act.

You want to focus on what’s most important, not get bogged down in details.

QualBoard allows you to catch up on interviews with summaries and recaps, provides technical support for setup, and protects participant PII, so you can focus on listening and developing insights.

You’re trying to iteratively develop new creative and campaigns that resonate.

QualBoard makes it simple to engage patients and HCPs in live qualitative activities, and then follow up with changes using asynchronous options like discussion boards or polls, so you feel confident in your final product.

You need to gather data over a longer period of time to understand behaviors and perceptions.

With QualBoard, you can dive deeper into how participants behave over time with tools like diaries and online bulletin boards, and not need to recruit new people as your project progresses.

You want to gather larger-scale feedback simultaneously.

Use QualBoard’s Crowd Survey to hear from a large group during your set timeframe for quick insights you can use.

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