Shannon Childs has spent over 30 years in healthcare market research and consulting, working with pharmaceutical and medical device manufacturers, helping them make strong business decisions through primary and secondary research initiatives. For nearly 25 years, Shannon worked on the agency side designing research to support the launch of dozens of brands across a variety of therapeutic areas, consulted on how to maximize brand share prior to loss of exclusivity, and worked on numerous Rx to OTC switches. As the role of data became more critical over time, she transitioned to the data collection side of the industry in 2020 to lead a healthcare division and ensure data was being captured in ways to maximize client decision making. As current President of TriVoca Health, Shannon leads teams focused on delivering primary research (qualitative inputs as well as large scale, quantitative tracking studies) for pharmaceutical companies and insights consultants. Shannon holds a Bachelor’s Degree in Marketing (with a specialization in research), from Clemson University and a Master’s in Business Administration from Meredith College.