Barbara Riley is a key member of the senior management team and leads the financial operations for TriVoca Health. She brings over 25 years of financial experience in the market research industry. She is a strategic leader and trusted business partner with deep expertise in pricing strategy, P&L management, and cost optimization. Known for her critical thinking and problem-solving skills, Barbara has successfully driven margin and profit improvement and implemented shared services models to enhance efficiency and performance. Barbara holds both a Bachelor’s Business Administration and an MBA. She lives in New Jersey with her husband and two boys.