The Challenge
Med Learning Group (MLG), a leader in Continuing Medical Education (CME), wanted to better understand knowledge gaps in the treatment of cutaneous squamous cell carcinoma (cSCC) to provide the most valuable curriculum for its learners. It needed to hear from Healthcare Professionals (HCPs) and patients to accurately capture the complete picture. MLG also needed the lift to be relatively light and a short turnaround time so that it could action on the insights uncovered quickly.
